I partner with mission-driven organizations and communications firms as a Fractional Creative Strategy Director, identifying where leadership and creative teams are lacking communication, building stronger internal systems, and walking into client conversations as the creative voice in the room. I don't advise from a distance. I bring creative ideology into business development from the first meeting to dig deeper to achieve more authentic solutions.
past projects
- Led brand strategy for Seattle's $600M Streetcar launch - built public and civic support strong enough to win approval for line extensions and additional routes
- Co-developed two TIGER grant applications totaling $30M - won through strategic storytelling and cross-agency alignment
- Reimagined Edmonton's city bike program communications using design thinking - drove a 30% increase in public engagement
Why teams bring me in
I’ve worked across transportation, government, nonprofits, startups, public sector, and corporate teams. Different environments, same challenge:
How do you move forward when everything feels complex, unclear, or stuck?
I don’t come in with a formula.
I learn how your team thinks, understand your constraints, and work with you to find a path that fits so the solution actually works in the real world.
Working together we can:
Get clear on what you’re really solving.
Align your team around a shared direction.
Shape ideas into something you can communicate and act on
so the work stops spinning and starts moving.
The best ideas don’t come from following someone else’s formula. They come from being willing to see things differently
and having the clarity to know what to do next.
That's where I come in. I help you find your own red headed middle child.