That middle child thing? It's not just a cute story
Those purple trees got me in trouble because I refused to color inside someone else's lines. That sketchbook was where I figured out that the best solutions rarely look like what everyone else is doing.
Now I work with teams who are tired of playing it safe.
You already know something's not working
Maybe it's the brainstorms that produce the same tired ideas. The brand that's perfectly professional but utterly forgettable. The presentations that check all the boxes but inspire exactly no one. Or the deadline doesn't offer any room for exploration.
You've got smart people. Good intentions. But somehow you keep ending up in the same place.
I help you think differently
I bring Design Thinking and Creative Strategy - the real kind, not the poster-on-the-wall kind. The kind that asks uncomfortable questions. That challenges assumptions. That gives you permission to prototype messy ideas instead of waiting for perfect ones.
Why teams bring me in
I've worked across multiple industries - transportation, nonprofits, government, start-ups, AEC, corporate. Different worlds, same challenge: How do you innovate when everything tells you make it the same way?
I don't just parachute in with generic advice. I learn your language, understand your constraints, and meet your team where they are. What their goals are and how to incorporate them into the equation.
From creative direction and branding to strategic planning and team development, I help you:
- Ask the questions that unlock real insights
- Build solutions that surprise even you
- Make your work feel less like box-checking and more like building something that matters
Because the best ideas don't come from following someone else's playbook. They come from thinking like that kid who colored the trees purple - and refusing to apologize for it.